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If you have seen older articles referring to the “Google Guaranteed” badge on Local Services Ads, that badge no longer exists. As of 20 October 2025, Google retired Google Guaranteed, Google Screened, and License Verified by Google, and replaced all three with a single unified badge called Google Verified. This covers exactly what that badge […]

We are a marketing agency writing about how to hire a marketing agency, so it is fair to read this with a raised eyebrow. What follows are genuinely the red flags and questions that separate a serious growth partner from an agency selling the same fixed package to every trade business regardless of fit, and

Your website can be ranking well, getting clicks from Google Ads, and still be losing you jobs quietly, every single day. Most electricians never notice because a visitor who leaves without calling does not send a notification. They just go to the next name on the list. Our website design services exist largely to fix

Most electricians know reviews matter. Far fewer have an actual system for getting them, which is why so many profiles sit stuck on 8 or 12 reviews for years despite doing hundreds of jobs. This is not about persuading unhappy customers to leave five stars, it is about making it easy for the happy ones,

Most electrician websites are built once and never touched again. That is a problem, because your website is often the first thing a customer checks after seeing your van or hearing your name from a friend, and a slow, dated site can undo a good first impression in seconds. If you would rather have this

Most electricians treat subcontractor portals and SEO as separate jobs, one for winning contract work and one for winning domestic search traffic. Used together, they solve the same problem from two different directions: portals put you in front of buyers who are actively sourcing subcontractors right now, and SEO puts you in front of the

Most marketing advice online is written for restaurants and retail shops. It does not account for how someone searches for a 24 hour electrician at 11pm, how a main contractor finds a subcontractor for a fit-out, or how a single bad Checkatrade listing can quietly drain your bank balance for years. We built ElectroGrowth as

Starting an electrical business in the UK means more than being good with a multimeter. You need the right qualifications, the right paperwork, and a way to bring in customers from day one. Most new electricians get the trade side right and the business side wrong, which is why so many close within the first

SEO for electricians is not the same discipline as SEO for a general local business. The keywords split sharply between emergency intent and planned work, most searches are hyper-local down to the town or postcode, and the businesses that win the map pack consistently are rarely the ones with the most content, they are the