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A fixed marketing package looks cheaper on the quote. The same website template, the same content structure, and the same handful of keywords get sold to every electrician who signs up, which is exactly how the price stays low. The problem shows up later, once you realise your competitor three towns over is running the […]

Here is the direct answer before the detail. If you can only manage one platform properly, run Facebook. If you have time for two, add Instagram. TikTok is worth it only if you are prepared to post consistently and are comfortable on camera. Trying to run all three badly beats running one well, every time.

Three businesses show up in the map pack for any local search, and almost everyone clicks one of those three before scrolling to the organic results below. Landing there is not about having the biggest website, it comes down to a small number of Google Business Profile factors that most electricians either get wrong or

Platforms like Bark work by selling the same lead to several tradespeople at once, and the pricing reflects that model directly: you are not paying for a customer, you are paying for a chance at one, shared with three or four competitors quoting the same job. That is not automatically a bad deal, but it

Commercial electrical work runs on a completely different cycle to domestic call-outs. Nobody is searching “electrician near me” at 11pm for a warehouse rewire. Contracts come through procurement processes, existing relationships, and being visible in the right places months before a project even goes to tender. If word of mouth has carried you this far,

“How much should I spend on Google Ads?” is one of the first questions we get from every electrician we talk to, and the honest answer is that it depends heavily on your area, your competition, and how tightly your campaign is built. This breaks down what UK electricians typically pay, where the cost actually

Ask yourself one question. If your web designer or marketing agency disappeared tomorrow, could you log in and keep running your website exactly as it is? For a lot of electricians, the honest answer is no, and they only find that out at the worst possible moment, mid-dispute, mid-switch, or when a contract simply ends.

Most electricians who come to us have already tried a scattered mix of things: a bit of Google Ads here, a few social posts there, maybe a website rebuild that never got a proper SEO strategy behind it. Nothing was wrong with any single tactic. The problem was that none of it was sequenced, so

Every electrician asks the same question sooner or later: where should the next marketing pound actually go? We manage campaigns across SEO, PPC, and social for electrical contractors across the UK, so this ranking is built from what we consistently see convert, not a generic marketing checklist. If you want the full breakdown of how

EV charging installation is one of the fastest growing corners of the electrical trade, but growth in the market does not automatically mean growth in your diary. Most homeowners searching for a charger installer never make it past the first three results on Google, so if you are not visible locally, the demand simply goes